Craig Alchin

Chief Executive Officer

Craig comes to the Better Medical CEO role with 25 years of experience in senior business management, including multisite retail, education, national franchising and executive leadership roles. With a successful history of working closely with private equity and public companies, Craig is focused on growing and transforming organisations to meet their optimum sector performance.

Craig is a passionate advocate for the entire Better Medical organisation, with a keen focus on people and culture building, as well as ensuring high levels of transparent communication across the group. Craig is dedicated to supporting the Better Medical Executive team and the clinics, ensuring that each is set up for success.